Maserati to launch 13 new models by 2024

Following on from yesterday's leaked images of their new super-car, the MC20, Maserati officially unveiled the car to the public at an official launch in Turin.

Along with the launch of the 621bhp, carbon-tubbed super-car, Maserati announced their long-term plan for their range, saying there will be 13 new models launched by the end of 2024, beginning with the MC20.

All the new cars will have combustion-engined and full-electric variants. The all-electric range will be branded 'Folgore' which is Italian for Thunderbolt. Whether the split of ICE and EV variants are considered separate models in the 13 new-car lineup that is promised isn't yet clear, but it would be assumed to be that way.

The EV version of the MC20 will arrive in 2022, but before that, Maserati have also announced a baby-SUV, the Grecale, which will sit beneath the marque's current 4x4, the Levante.

Also due to arrive next year, will be the new GranTurismo and GranCabrio coupe and convertible models. The previous versions of both being Maserati's most successful cars in term of sales volume in the companies history.

After all of that, Maserati's long-serving luxury saloon, the Quattroporte will see it's seventh iteration in time for it's 60th birthday in 2023. Then to top off the barrage of new models, the Levante SUV will be given it's first refresh in 2024.

Combustion cars will use the all new V6 developed for the MC20 and a Ferrari sourced V8, which has just been squeezed under the bonnet of the Ghibli executive saloon and badged the Ghibli Trofeo, which was also on show in Turin. Whether the Ghibli will be continued after it's current life-cycle has yet to be confirmed.

Ghibli gets the Trofeo treatment with a Ferrari V8

The Folgore EV models will use a three-motor set up, one front mounted and two at the rear, which will allow the cars to be all-wheel drive and have rear torque-vectoring.

Also announced at today's launch, is Maserati's new customisation service, branded 'Fuoriserie' which will allow customers to tailor the specification of their Maserti to their exact taste, with the only limits being how much a customer can spend. Customisation is big business in the car-world these days and Maserati wants in.

The last few years have been tough for Maserati, but this ambitious plan for the future shows the brand is planning on pulling out all the stops to become one of the industry leaders.